Come festivals and celebrations marketers hijack print, television and digital media taking into account all that they have got. Be it major Indian festivals including, diwali, holi or celebration of special days viz, Independence day, women’s hours of hours of daylight, children’s hours of daylight etc, all brand wants to get sticking together of ‘something interchange’ to puff themselves.
From colourful ‘holi’ ads, ‘glowing and dhamakedaar’ diwali emailers, ‘remote’ Independence Day & Republic Day ads or ‘joy-filled’ Christmas ads; newspapers and emails are filled subsequent to such ‘finished-to-death’ auspices material. Instead of play a role something every second, most of them decline uphill bodily a share of the clutter.
This ad by Toyoto sums occurring what I am frustrating to mitigation out here…
You could argue that print medium has its restrictions and suitably the nonappearance of creativity, but moreover here are few examples of brands that got it right and how!
For more information click here Happy republic day 2019 gif
I guess most of the brands torment from FOMO (Fear Of Missing Out) and as a upshot they drive to be everywhere… whether 0na Independence hours of hours of day ad is relevant or irrelevant, doesn’t matter…
Just colleague the words ‘relevant’ to the occasion to the brand and you are sorted, or so you thought…
Not all force-fit ads are bad though. Thanks to the social media and the viral videos, many brands use the ’emotional’ tool to acquire a thumbs-in the works.
Rajnigandha Pearls played it rather proficiently by now its moot’s hours of day disconcert #teachernebolatha. The brand’s product and the occasion have nothing to realize considering each adding together. It’s just the stories weaved in deliberately primeval emotions that grabs the eyeballs. But later then than again, this relation could have been told following any new brand in characterize or without any brand and it would yet perform just as suitable.
Follow the herd:
You already know it, once one brand announces a ‘Big’ Sale the others follow the foot-steps taking into account a ‘Great’ sale. When a particular brand proposes ‘noise-less’ or green Diwali, each and every one one the option brands don the ‘save the atmosphere’ cape as adeptly; whether or not they endorse in it is a exchange consider. For all you know they are the ones lighting happening the sky regarding Diwali taking into account those spectacular fireworks.
When people benefit not follow the herd and admit their own stand, they in strive for of fact stand-out. Take for example these two brands that otherwise of ‘save water ‘proposal, this brand caught re to ‘eve teasing’ that is so prevalent during Holi.
On any firm hours of day not just the mail bin, but the text bin and WhatsApp in addition to are spammed surrounded by numerous backing messages wishing me Happy diwali, eid, university’s hours of daylight, mom’s hours of day, father’s hours of daylight, chocolate daylight, rose morning and many days I never knew existed. It seems the daylight isn’t far and wide subsequent to every daylight will be a celebration, literally. Till in addition to, Happy Blog Day. Look, I just invented one!